Verified by VISA, unverified by the user...

Purchasing something on New Egg...after punching in my new credit card info, I get a redirect claiming to be "Verified by Visa", telling me to input my birth date, last 4 of my social security, etc. This is suspicious. Then there's the url:

https://www.verifiedbyvisa.com/VisaGold/app/pahandler.lt?vga= %3D%3Ahttps%3A%2F%2Fsecure2.arcot.com%2Facspage%2Fcap.cgi

Even if verified by visa and arcot are legit sites, they are using bogus means. I'm not sure what I'm going to do here. Could they make this mechanism look any less legit? Maybe some banner ads for pharmacee?